Home Depot Online Military Discount Integration
Role: UX Designer
Company: Home Depot
Skills Used: UX Design, Cross-Team Collaboration, Iterative Design, User-Centered Design
Overview
Home Depot aimed to integrate a new online military discount program, allowing eligible customers to apply the discount when shopping in-store, online, and through the mobile app. The initiative required seamless integration across multiple platforms while ensuring a frictionless user experience. As a key contributor, I focused on designing the top-of-the-funnel experience, working closely with third-party teams to align user needs with technical specifications.
Problem Statement
The introduction of the online military discount required a user-friendly and accessible experience across different Home Depot shopping channels. Key challenges included:
Ensuring a seamless registration and validation process for military customers.
Designing a consistent experience across the website, app, and in-store workflows.
Aligning user experience goals with third-party technical constraints and business requirements.
Approach and Process
Research and User Needs Assessment
Conducted research on military customer behaviors and expectations to inform design decisions.
Reviewed existing discount application processes to identify areas for simplification and improvement.
Collaborated with internal teams to align business goals with user needs.
UX and Interaction Design
Designed an intuitive entry point for customers to access and apply their military discount.
Ensured consistency across digital platforms, maintaining clarity and ease of use.
Iterated on designs based on feedback from stakeholders and usability testing.
Cross-Team Collaboration
Worked closely with third-party technology partners to align design solutions with implementation constraints.
Coordinated with internal development, product, and marketing teams to ensure a cohesive launch.
Iterated based on technical feasibility while maintaining a user-centered approach.
Solution
A top-of-the-funnel experience that allowed military customers to easily access and apply their discount.
A consistent and accessible discount application process across Home Depot’s website, mobile app, and in-store experiences.
A scalable design framework to accommodate future enhancements and refinements.
Results and Impact
Successfully integrated the military discount program, meeting both technical and user experience requirements.
Positive feedback from military customers, exceeding expectations in usability and accessibility.
Strengthened cross-functional collaboration, reinforcing the importance of user-centric design in business initiatives.
A foundation for future enhancements to Home Depot’s discount and loyalty programs.
Key Takeaways
Designing for multiple platforms requires a balance between consistency, usability, and technical feasibility.
Close collaboration with third-party teams ensures seamless integration while maintaining design quality.
Iterative processes help refine and optimize the user experience before launch.
