A CarPlay Experience
for Associates

Overview

This project began as a self-initiated exploration of how Me@Campus could extend beyond traditional screens and support associates in moments between destinations. As commuting became a daily rhythm for many associates at the new Home Office, I explored what a safe, voice-first, in-vehicle experience could look like — one that allowed people to stay informed, connected, and engaged without adding cognitive load.

Rather than treating this as a narrow CarPlay implementation, I used the car as a design constraint to rethink how internal tools, learning, and communication might work in low-attention, audio-first contexts.

Systems Thinking

I approached the concept by using the in-vehicle experience as an entry point into a broader system. Driving surfaces a unique constraint: attention is limited, screens are secondary, and listening becomes the primary mode of interaction. That constraint helped clarify what content was worth carrying forward — and what could be simplified, summarized, or reimagined.

A key part of the exploration focused on the learning center. While an existing learning experience was in place, it was largely static and screen-dependent. I explored how AI-generated podcasts could transform leadership communications — such as summits, all-hands meetings, and major initiatives — into conversational, on-demand audio experiences.

Conceptual diagram created for this case study to illustrate the idea, not a literal artifact from the original exploration.

Positioning learning this way reframed high-investment, time-bound events as durable content that could live beyond the moment they were delivered. It also created a more inclusive experience for associates who joined later or couldn't attend live, allowing them to absorb context naturally over time.

By starting with a car-based experience and expanding outward, the concept illustrated how Me@Campus could function as a connected system — one that adapts to context, scales knowledge, and supports associates throughout their entire day, not just when they're sitting at a desk.