Dell Enterprise Online Order Tracker Redesign
Role: UX Designer
Company: Dell
Skills Used: UX Research, Information Architecture, Agile Collaboration, Enterprise UX
Overview
Dell’s enterprise online order tracker was a critical tool for business customers managing large-scale orders. However, the existing system had usability challenges that led to inefficiencies and user frustrations. The goal was to streamline the tool’s architecture and interface to improve clarity, efficiency, and alignment with user behaviors.
Problem Statement
The order tracker had structural and usability issues that impacted the user experience. Key challenges included:
A complex architecture that made it difficult for users to track and manage orders.
Inefficient navigation and filtering options, causing delays in order retrieval.
A lack of alignment between the tool’s workflow and actual user behaviors.
The need for a more intuitive and scalable design that could support future enhancements.
Approach and Process
Research and User Insights
Conducted qualitative research to identify pain points and understand user workflows.
Collaborated with an information architect to map out a streamlined structure for the tool.
Engaged with business stakeholders to ensure the redesign aligned with both user needs and enterprise requirements.
UX and Interaction Design
Redesigned the tool’s architecture to improve the flow of information and enhance usability.
Refined the filtering and search functionality to allow users to retrieve orders more efficiently.
Created a more intuitive interface that presented critical order details in a clear and accessible manner.
Agile Collaboration and Iteration
Worked in an agile environment, iterating on the design based on feedback from users and stakeholders.
Ensured the implementation process was seamless by collaborating closely with developers.
Validated design decisions through usability testing, refining the experience based on insights gathered.
Solution
A redesigned enterprise order tracker with improved information hierarchy and navigation.
Enhanced filtering and search capabilities that increased efficiency and reduced frustration.
A more intuitive user experience that aligned with customer workflows and behaviors.
A scalable design framework that allowed for future expansion and feature enhancements.
Results and Impact
Increased efficiency in order tracking and management, reducing time spent retrieving information.
Improved user satisfaction, with positive feedback from enterprise customers.
Strengthened alignment between business goals and user needs, leading to a successful implementation.
A scalable and future-proof design that set the foundation for ongoing improvements.
Key Takeaways
Enterprise UX requires balancing complex business needs with user-centric design principles.
Collaboration between designers, architects, and developers is essential for seamless execution.
A well-structured information hierarchy significantly enhances usability in data-heavy tools.
