During my contract with VMware, I spearheaded the design of Socialcast's website, aiming to blend its startup vibe with VMware's corporate identity. Working independently, I meticulously fused the product's visual elements with relevant stock photography, crafting mockups that encapsulated Socialcast's essence. Through a thorough comparative analysis and strategic alignment with the brand's identity, I ensured the visuals resonated with the target audience. The overwhelmingly positive feedback from stakeholders, including both VMware and Socialcast teams, solidified the approval for the website's launch, marking a successful collaboration and impactful outcome.
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