Workday Website Redesign
Role: Senior Art Director
Company: Workday
Skills Used: Responsive Design, UX/UI Strategy, Visual Design, Team Leadership
Overview
As Workday expanded its product offerings, the existing website needed a responsive redesign to improve usability and highlight key features across all devices. The goal was to create a modern, scalable digital experience that effectively communicated Workday’s suite of products while maintaining a clean, visually engaging design.
Problem Statement
The previous website was not optimized for mobile devices and lacked a clear structure for presenting Workday’s growing list of products. Key challenges included:
Ensuring seamless responsiveness across desktop, tablet, and mobile.
Improving the clarity and discoverability of Workday’s product offerings.
Maintaining brand consistency while modernizing the visual experience.
Balancing marketing needs with usability, ensuring both business stakeholders and end-users could navigate the site with ease.
Approach and Process
UX and Content Strategy
Conducted a competitive analysis to assess best practices in enterprise SaaS websites.
Defined a content hierarchy to present Workday’s product offerings in a more digestible format.
Collaborated with product marketing to ensure that key features were visually emphasized.
Visual and Responsive Design Execution
Led the end-to-end redesign, focusing on a responsive framework that adapted seamlessly across devices.
Designed intuitive navigation and layout structures to improve information accessibility.
Leveraged product imagery and data visualizations to highlight key selling features.
Ensured that typography, colors, and branding adhered to Workday’s identity while enhancing the modernity and usability of the site.
Leadership and Cross-Functional Collaboration
Oversaw a team of designers, providing creative direction and ensuring high-quality execution.
Worked closely with engineering teams to ensure seamless implementation of responsive design components.
Engaged with executive leadership to align business objectives with design goals.
Solution
A fully responsive, mobile-friendly website that provided an optimized user experience across all screen sizes.
A refined content structure that made Workday’s product offerings clear and easy to navigate.
A visually compelling interface that reinforced Workday’s brand authority in the enterprise SaaS space.
A scalable design system that allowed for future growth and easy content updates.
Results and Impact
Increased mobile engagement and accessibility, improving the overall user experience.
Enhanced clarity of product offerings, reducing friction in the discovery process.
Positive feedback from stakeholders and leadership, leading to a successful implementation.
Strengthened Workday’s digital brand presence, positioning it as a leader in enterprise cloud solutions.
Key Takeaways
Responsive design is essential for modern enterprise websites, ensuring accessibility across all devices.
Strong visual storytelling enhances product positioning, making complex offerings more digestible.
Effective collaboration between design, engineering, and leadership ensures a successful execution.