Workday Rising Wesbsite Redesign
Role: Senior Art Director
Company: Workday
Skills Used: Visual Design, UX/UI Strategy, Motion Design, Branding, HTML5 Animation
Overview
Workday Rising is the company’s annual conference, bringing together customers, partners, and industry leaders to share insights and innovations. The website needed a refreshed design that captured the event’s energy while maintaining consistency with the Workday brand. The goal was to create an engaging digital experience that encouraged participation and conveyed the conference’s dynamic nature.
Problem Statement
The existing website did not fully reflect the excitement and innovation of the Workday Rising conference. The main challenges included:
Creating a visually compelling experience that aligned with Workday’s brand identity.
Showcasing the conference’s energy and interactivity through engaging design elements.
Ensuring consistency across all digital touchpoints, including marketing materials, emails, and banners.
Integrating multimedia elements, such as video content and animations, to enhance the storytelling.
Approach and Process
Research and Content Strategy
Conducted an analysis of previous Workday Rising websites to identify areas for improvement.
Reviewed photography from past conferences to select high-impact imagery that conveyed the event’s atmosphere.
Defined a visual direction that balanced the professionalism of Workday with the excitement of a live event.
Visual and Motion Design Execution
Developed a modern, visually engaging layout that infused the site with bold imagery, color, and typography.
Integrated motion design and HTML5 animations to create an interactive experience that guided users through key event information.
Collaborated with the video team to incorporate dynamic video content, highlighting key conference moments.
Leveraged Workday’s existing product iconography to maintain brand consistency while enhancing the visual appeal.
Cross-Functional Collaboration and Execution
Worked independently while ensuring alignment with Workday’s marketing and brand teams.
Extended the design to marketing materials, email campaigns, and digital banners, ensuring a seamless experience across all channels.
Maintained regular communication with stakeholders to gather feedback and refine the design as needed.
Solution
A redesigned website that effectively captured the excitement and energy of Workday Rising.
A visually cohesive digital experience that extended beyond the website to marketing materials and event branding.
A modern, motion-enhanced interface that showcased Workday’s commitment to innovation.
Seamless integration of multimedia content, creating a more engaging user experience.
Results and Impact
Positive feedback from stakeholders, leading to an extension of the design for the overall event branding.
Increased engagement with the website, driven by dynamic content and improved user experience.
Stronger brand alignment between the Workday Rising conference and Workday’s digital presence.
A scalable design approach that could be adapted for future conferences.
Key Takeaways
Thoughtful motion design and multimedia integration can enhance storytelling and engagement.
A cohesive design system across all digital channels ensures a seamless brand experience.
Maintaining brand identity while introducing creative visual elements strengthens user engagement.
